Placeholder case study — replace with the real brand engagement this tile should link to.
This is placeholder copy for the "NEOM Resident Onboarding Experience" case study. Replace this section with the real background: who the client was, what problem they came in with, and why the work mattered.
Describe the specific brand problem the client faced before this engagement started.
Outline the work — the process, the key decisions, and what made this engagement different.
Close with the outcome. Concrete numbers or before/after framing work well here.
